2:17 AM
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HP’s smartphone comeback: surely, it’s doomed to failure
Tech giant should learn to pick its battles, reckons Joe Minihane.
It’s not even two years since HP quite the smartphone game, the
disaster of its webOS venture barely a few months old when it decided
enough was enough.
Yet the company is now suggesting that it could be set for a comeback, with its Asia-Pacific Director of Consumer PCs and Tablets saying that it would be “silly” not to give it another go.
In quotes from The India Express, Yam Su Sin said: “It would be silly if we say no. HP has to be in the game.
“Being late you have to create a different set of propositions. There are still things that can be done. It's not late.
“When HP has a smartphone, it will give a differentiated experience."
That last line is perhaps the most telling.
Yet the company is now suggesting that it could be set for a comeback, with its Asia-Pacific Director of Consumer PCs and Tablets saying that it would be “silly” not to give it another go.
In quotes from The India Express, Yam Su Sin said: “It would be silly if we say no. HP has to be in the game.
“Being late you have to create a different set of propositions. There are still things that can be done. It's not late.
“When HP has a smartphone, it will give a differentiated experience."
That last line is perhaps the most telling.
