iPad air to defy predictions and outsell iPad mini 2 by 2 to 1, survey reveals
Top-end tablet is most in-demand.
Analysts who forecast the iPad mini 2 would trounce the refreshed
version of the top-end Apple slate in the sales stakes were wide of the
mark, a survey suggest.
The second-gen iPad and the fifth-gen full-size tablet, now rebranded as the iPad air, debuted last week at an uncommonly busy launch event down at Yerba Buena.
In the week before the showcase, smartphone-industry sages from the likes of RBC Capital Markets predicted that the iPad mini 2’s Retina Display and keen price point would see it outsell its more established stablemate by a margin of two to one.
Not so, it seems. At least not if a uSwitch Tech poll can be believed.
Of the 538 customers asked which of the slates they intended to buy, 65.75% (or almost two thirds) named the iPad air. That’s an almost exact reversal of what analysts told us in the run-up to their grand unveiling.
The second-gen iPad and the fifth-gen full-size tablet, now rebranded as the iPad air, debuted last week at an uncommonly busy launch event down at Yerba Buena.
In the week before the showcase, smartphone-industry sages from the likes of RBC Capital Markets predicted that the iPad mini 2’s Retina Display and keen price point would see it outsell its more established stablemate by a margin of two to one.
Not so, it seems. At least not if a uSwitch Tech poll can be believed.
Of the 538 customers asked which of the slates they intended to buy, 65.75% (or almost two thirds) named the iPad air. That’s an almost exact reversal of what analysts told us in the run-up to their grand unveiling.