iPad air and iPad mini 2 unveiled, more powerful and dropping November
Apple takes the fight to low-cost slates.
Apple landed a heavy one-two punch combination on its rivals in the
burgeoning Christmas tablet market tonight, with the unveiling of new,
significantly upgraded full-size and mini iPads.
The new full-size tablet has been re-christened the iPad air and was touted at the press event as the "biggest leap forward ever for the full-size iPad".
As its name suggests, it's 20% slimmer at 7.5mm thick and has slimmed down from 1.4lb to 1lb while retaining its 9.7-inch super-high-density Retina Display, thanks in part to a smaller bezel around the screen.
According to Apple's Senior Vice President of Worldwide Marketing Phil Schiller this makes it by some distance the "lightest full-size tablet in the world" and offers a "dramatically different experience when you hold it".
Under the bonnet, the improvements are similarly far-reaching. For the first time, the iPad air debuts the same 64-bit A7 processor as the iPhone 5S, as well as the smartphone's M7 auxiliary processor. These combine for a tablet that's purportedly eight times faster than the original iPad.
The M7 takes some of the strain off the A7 and, in the case of the more portable iPhone 5S at least, serves a secondary purpose of offering more accurate motion-tracking for improved sports and so-called 'quantified self' apps.
The new full-size tablet has been re-christened the iPad air and was touted at the press event as the "biggest leap forward ever for the full-size iPad".
As its name suggests, it's 20% slimmer at 7.5mm thick and has slimmed down from 1.4lb to 1lb while retaining its 9.7-inch super-high-density Retina Display, thanks in part to a smaller bezel around the screen.
According to Apple's Senior Vice President of Worldwide Marketing Phil Schiller this makes it by some distance the "lightest full-size tablet in the world" and offers a "dramatically different experience when you hold it".
Under the bonnet, the improvements are similarly far-reaching. For the first time, the iPad air debuts the same 64-bit A7 processor as the iPhone 5S, as well as the smartphone's M7 auxiliary processor. These combine for a tablet that's purportedly eight times faster than the original iPad.
The M7 takes some of the strain off the A7 and, in the case of the more portable iPhone 5S at least, serves a secondary purpose of offering more accurate motion-tracking for improved sports and so-called 'quantified self' apps.